Another day, another company releasing shirts that should not be made. Forever 21 released the following graphic t-shirt with the words “Don’t say maybe if you want to say no” boldly in the front at such a steal too. It’ll only cost you $19.90 to promote rape culture!
Repeat after me : ANYTHING OTHER THAN YES IS NO. You would think that people would understand that, I mean it is an easy concept. Victim blaming is such a norm of rape culture and let’s get one thing straight – it is never a victim’s fault. People can change their minds and I don’t care if both of you are fully naked and ready to have sex right there and then. If either parties change their mind and show any doubt – it is up to you to be sure that they want to and if they don’t, you stop. “Maybe, I don’t know, Should we?” or anything other than Yes is NO. It’s such an easy concept but clearly some of you need a refresher:
HOW SIMPLE IS THIS CONCEPT? Pretty f*cking simple.
The company has since taken the shirt down and in said the following statement to The Huffington Post:
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously,” Forever 21 said in a statement to The Huffington Post. With regards to the T-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”
I’m mad that it took feedback from customers for this shirt to be taken down. What ethics are you embodying by approving this shirt? Why was this saying even thought of? Why was this approved? From the beginning – this shirt should have not been produced. How about we try “Everything other than Yes is NO”, that’s something I’d buy.
Apologies from companies have almost become a norm after they f*ck up and then, people move on. This is not okay. Can someone explain me how a company as big as Forever 21 thought “AW, that’s so cute – it’ll definitely sell out”. F*CK THAT. This blame can’t be put on one person but the company as a whole needs to be blamed. Someone in your company had to think of this saying, approve the design, approve it for production, AND approve it to be sent to stores. You have that many people working for this company and not one person thought “this is ridiculous & promotes rape culture” ? If so, I need you to vet your employees more throughly. Forever 21, do better.
Featured Image via screen grab of Forever 21