The 7 Most Popular Influencers To Follow On Instagram

Instagram counts more than 1 billion users, so it is no wonder that it is the most successful and largest social media network worldwide. Businesses and brands leverage people who have a high number of engaged followers for their marketing strategies to create campaigns and increase their profit margins. Instagram is known as “the home of social media influencers”, and with a right!

Who are the top Instagram influencers to follow nowadays? And more importantly, what can we learn from them? Influencers and marketers are successful because they constantly improve and learn about the best practices and trends. Around 68% of Instagrammers are women, thus we generally picture girls being the top influencers.

In this article, we’ll focus on the most popular influencer girls you can follow and keep up with their entertainment content. While we can’t for sure provide a definitive list of the top Influencers, as trends change and new people to follow are popping up almost daily, we decided to go with a variety of profiles divided into themes. Find who you like and click the follow button to learn from them!


A competitive niche in the Instagram industry is fashion. These influencers can teach us a lot about style, brands, and materials. You can even find great models, adult entertainers, and webcam girls with amazing booties and a great sense of style on Lustfel, so it’s worth checking them out too!!

Alexa Chung

Alexa Chung has a 5-million follower base. She is of mixed origin, born and raised in the UK. She is a successful Instagram model and influencer who has launched her own fashion line. 

She works as a model and is a career woman. Often, you can see her posting vacation pics on her Instagram profile.

View this profile on Instagram

Alexa Chung (@alexachung) • Instagram photos and videos

Chiara Ferragni

Chiara is another successful Instagram model and influencer, known for her award-winning fashion blog. The number of followers that keep up with her fashion journey counts to more than 26 million, and she even has her own fashion house. 

On her Instagram profile, she posts about her family and connects on a deeper level with her fans.

Julia Berolzheimer

Julia is a family girl. She shows off her family on her Instagram profile and how she has fun during holidays while doing the decorations. Her fashion brand closed due to the pandemic, but she is a true icon and a fashion guru for sure. 

Her Instagram following counts more than 1.3 million and it doesn’t seem to stop there.


The lifestyle influencers have their place in the Instagram community. And this niche is known worldwide. Many ordinary and common people started sharing their entire lives on social media which attracted the attention of thousands and millions of Instagram users.

Being a lifestyle influencer aligns with the idea of being a public figure or a personality. This is the reason many brands collaborate with Instagram influencers. Let’s check the most popular lifestyle influencers.

Lilly Singh

Lilly Singh is one of the most famous Bollywood actresses and Instagram models. She made it to Hollywood due to her acting skills. She has a YouTube channel and she’s an author as well. 

On her Instagram profile, you’ll see her sense of style, Indian culture, and her life as a daughter of immigrants. Lilly started selling merchandise as well.

View this profile on Instagram

Lilly Singh (@lilly) • Instagram photos and videos

Rosanna Pansino

Rosanna Pansino is another famous Instagram model and influencer who is famous on YouTube as well. She does recipe tutorials and talks about fashion, dogs, fitness, and her wedding. It’s worth checking her account and enjoying her content like the rest of her 4.3 million followers.


The beauty world has taken an upward swing in the online industry. People from different backgrounds and cultures have shown us the beauty of being different and having different beauty standards worldwide. 

Our skin type, hair color, and face structure influence the type of beauty products you’ll use. Thus different influencers have found reems of followers who like seeing how to use products on a face shape, skin tone and person who looks similar to them.

Huda Kattan

Huda Kattan is a makeup artist and a blogger who got her fame on Instagram. She is known for her facial features and exotic beauty due to her Iraqi ancestry. 

She started a beauty blog after college which was transformed into an Instagram account. Huda works as a stylist and celebrity makeup artist for Revlon.

View this profile on Instagram

HUDA KATTAN (@hudabeauty) • Instagram photos and videos


Fitness is a popular topic for those who want to live healthily and keep their shape. Fitness personalities and Instagram models have large followings. Here are those with no exceptions.

Kayla Itsines

Kayla is an Australian fitness model and trainer who is active on Instagram. She talks about a healthy lifestyle and nutrition, the importance of having a support system, and taking care of yourself, and her 14 million followers agree with her.

Keep Up! We hope we gave you an idea of the hottest trends and niches on Instagram and the most famous girls to follow. For similar content, check our blog.

Photo by Maddi Bazzocco on Unsplash


  1. Instagram is a platform where lifestyle influencers may find an audience. Further, this specialization is well-known all across the globe.


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