As if 2020 couldn’t get any more confusing, rapper Post Malone announced this morning that he’ll soon release his own brand of Rosé wine!
That’s right: Post Malone is entering the wine business.
In his announcement today, the rapper shared that he partnered with his longtime manager, Dre London and his friend, James Morrissey (the successful hospitality and nightlife entrepreneur behind Global Brand Equities) to launch his own wine, Maison No. 9.
Posty described the wine as a crisp French rosé that features aromas of “ripe pineapple, pear and strawberry”, so the brand name isn’t the only thing that sounds fancy. Still, Post named the brand after his favorite tarot card, the Nine of Swords.
“Rosé is for when you want to get a little fancy,” Post said in a press release.
“It’s a nice switch-up, and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision, and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you’re all going to love it,” the rapper proudly proclaimed.
While Malone’s next venture seems a little unusual – who would have thought a rockstar like himself would ever creating a feminine wine line – it does make sense. We know Posty for doing the things we least expect – and enjoying the occasional glass of wine.
Oddly enough, the Grammy-nominated performer felt inspired to create his own wine brand after sipping a few glasses with actor Mark Wahlberg, who’s a huge wine enthusiast.
Dre London explained in a press release, “We started going to Mark Wahlberg’s house, and he has this crazy wine collection.”
“Post started getting this acquired, expensive wine taste. All of a sudden, he’s this expert wine palate drinker guy. It all started with Mark Wahlberg.” Who would have freaking thought?
But why Rosé?
“Rosé is a category that ten years ago was just a trend,” Morrissey explained. “People thought it wouldn’t be around for a long time. A decade later, there’s 30-50% increase in [rosé] consumption every year. It’s now a staple of the drink industry.”
He added, “We didn’t want something too sweet. We wanted something you could sip on all day, not only have a few glasses but drink a few bottles.”
So in other words, they want us to get lit off of Rosé. As Post Malone says, “Get more bottles; these bottles are lonely.”
Posty’s winery is located near Saint-Tropez in the French Riviera. The winery even made a cameo in the “Saint-Tropez” music video, which Malone’s team released just days after he first announced his plans to start a wine line.
“I wanted to make something that after a long, anxious day, [when] you’re working your ass off and nothing seems to be going right, you can sit at home and relax, have a couple of glasses,” the musician told Zane Lowe during the Apple Music interview.
Unfortunately, until June to get our hands on a bottle, but Post gives us something exciting to look forward to.
The wine will be available online and in stores throughout the US with three different bottle sizes. Here’s the rumored pricing:
- 750mL – $21.99
- 1.5mL – $44.99
- 3L – $89.99
There has been no mention of international sales yet, though it’s predicted that they will launch internationally soon.
In the mean time, US citizens can pre-order online here.
So next time you throw yourself a rosé-themed party, indulge in some Maison No. 9 until you’re running in circles.
Featured Photo via postmalone.