These days, do feel like you’re stuck in a rut? Moreover, do find yourself needing some extra income during the summer or over the holidays? Whatever your reason, taking the plunge into entrepreneurship can certainly seem intimidating, especially when you’re already busy with your current 9-5 job or school. However, getting started is easier than you think. With enough creativity, research, and motivation, you can start your next new career adventure.
Stop Undervaluing Yourself (and Your Work!)
Popular e-commerce sites like Etsy and eBay are great options for you crafty types. Setting up your own shop is also painless — meaning you can get started right away. One of the biggest challenges you’ll likely encounter is undervaluing your work.
Of course with sites like eBay, customers often bid on products rather than directly purchasing them, but that doesn’t mean you shouldn’t set a decent starting point. With Etsy, you set the price, and while you may be open to haggling or trading, customers should treat your shop like any other retailer. It’s imperative that you charge your customers the right amount, but if you’re new to this kind of business, setting your own wage can be confusing.
Luckily, Etsy themselves have listed ways to approach this pricing problem. One way they suggest establishing your price point is by taking the top-down approach: “Using this approach, you’ll use the cost of the materials, time, labor and overhead expenses to determine the price of your item. Start with numbers that reflect what you currently spend. Then, consider what you might change to improve your bottom line.” Don’t be afraid of using some spreadsheets to keep your spending, labor, and time organized.
Being the Needle in a Haystack
If you find that your creativity flourishes in writing, fashion, beauty, etc. rather than crafting, then starting your own website or blog is a great option to consider. Granted, in this digital age it seems as though everyone and their dog owns their own site. Regardless of that, if you’ve got great ideas worth sharing, then it’s time to start spreading your unique talents throughout the interwebs.
A lot of income made through websites and blogs is with advertisements on your site and sponsored content. Of course, in order to get these kinds of offers, you’ll need to have a solid amount of traffic to your page (companies don’t want to pay money to advertise to only a few readers). This is where things can get a bit tricky. In the oversaturated world of websites, how do you get readers to your site?
One way is to collaborate with fellow bloggers. Try swapping guests posts on each other’s sites. It’ll provide you both with some different, interesting content and hopefully draw in some new readers. Furthermore, you’ll expand your connections with established bloggers, meaning you’ll have amazing resources to turn to and an important support system.
Another important tactic — often overlooked by beginners — is search engine optimization (SEO). Why is SEO important? As some SEO experts explain, “Each search engine user is looking for specific information about the queries they enter. Search engines analyze the sites on the web to find the ones that provide the best results for users… Search engine results are competitive: the higher a website ranks in search the more traffic it’s likely to receive. And the space on page one is limited. What does that exactly mean for you and your site?
It means that by learning some handy SEO tricks you can help direct people to your site. When they Google something like “fall fashion trends” or “spooky short stories.” It can also help with things like title and article length, linking to high-authority sites, and more. With enough research and time, you can find your next collab and refine your SEO skills, earning you that extra income you and your site deserve!
At the end of the day, this journey is about finding something you’re passionate about while also earning some extra income. It’s a win-win — all that’s left is taking that first step. Whatever path you pick, just remember that you’ve got something that no one else has, and that’s worth sharing! Good luck!