Home Fashion What’s The Big Freaking Deal With Calvin Klein’s Upskirt Ad?

What’s The Big Freaking Deal With Calvin Klein’s Upskirt Ad?

Hello world, this here is a crotch… clothed in panties? Perhaps you’re familiar with this phenomena of wearing panties or maybe, you along with many other social media critics, are absolutely flabbergasted by this “atrocious” modern advertisement. To see the comments for yourself, click here.

I’m here to preach really only one thing,

get over it.

Fashion, as in industry, has been breaking social constructs for years now. Do you really think a few nasty comments and some shocked Facebook statuses from a few conservative bobble heads is going to change that? Not likely.

While this ad has shocked people across many social media platforms, the upskirt ad showing the underwear of a 22-year-old actress Klara Kristin with a caption reading “I flash in #mycalvins” is part of a campaign where celebrities and models insert their own words into the phrase stating what they do in their Calvins. Linking it to porn is a bit of an over exaggeration if you ask me, especially considering some of these critics have probably passed by a good shirtless man ad in their lifetime and not said a peep about it.

But not everyone is raged about the campaign, in fact, much of the fashion world is rolling their eyes wondering, what’s the big deal? I guess they owe you a thank you for making their ad on the top trending list. Haters make you famous, right?

President of One.1K Model Management, Craig Lawrence states that “Calvin Klein has always been a thought-provoking brand. Their advertising has always been progressive. Brooke Shields was a child when she was quoted as saying ‘nothing comes between me and my Calvins.’ Was that child porn? In my opinion, it wasn’t then, and it isn’t now.”

Paper Magazine’s editor Peter Davis comments with more support, “A peek up actress Klara Kristin’s skirt to glimpse her CK panties is not kiddie porn – it’s sexy and sells sex.” I mean, let’s not forget… this is an underwear brand. They have to show their damn products somehow!

If anything, I think this ad shows a more realistic side to fashion and advertising. For once there’s no spray-tanned model lying gracefully on a beach rocking out in her perfectly pressed Calvin Kleins, it’s the sometimes unfortunate reality of wearing a skirt on a windy day; may as well have cute undies. How, under any circumstances, is this more provocative than throwing angel wings on a few unrealistically thin body types to parade around in push up bras on prime time television during Victoria Secret’s fashion show?

Let’s stop slut shaming advertisements that are unconventional while we support less obvious images of equally sexualized work. Calvin Klein, you do you and keep rocking the charts with one of the most iconic underwear lines of all time. Fashion isn’t made to fit inside any conservative box, and I for one, will continue to do whatever I want in #mycalvins.

Featured image via Calvin Klein.

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