While our generation has been blessed with endless dating apps and opportunity to meet new people, it’s still extremely rough. Finding an actual connection feels like waiting for rain in this drought, useless and disappointing. Okay, so that might have been a quote from A Cinderella Story, but it sums it up perfectly. Don’t judge me.
The dating app called Bumble is no stranger to knowing this vicious and ugly cycle of dating. And they created the perfect visual to describe to the world what dating is like these days. And all thanks to a viral tweet after it was spotted, we can all relate to the feeling of frustration of trying to find a love connection while using the app.
This bumble claw crane with no prizes is a chilling metaphor pic.twitter.com/cdcuW3eSVJ
— Hannah Murphy (@dumb_hannah) May 30, 2018
This claw game is the perfect metaphor for dating. No matter how many quarters you put in the machine, but the chances of grabbing onto something and keeping it is rare. Just like love. Dating is as hard as winning those games.
Unfortunately, that wasn’t the app’s intentions. Turns out, it was just a mistake!
They replied to Hannah, the woman who began this conversation with her now viral tweet, explaining the mishap.
https://twitter.com/bumble/status/1002222784255332352?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1002222784255332352&ref_url=https%3A%2F%2Fhellogiggles.com%2Fnews%2Fbumble-claw-game-metaphor-online-dating%2F
That’s right, it was actually supposed to be full of treats for people at this event.
They even poked fun at what prizes they were referring to, trying to make the unintentional metaphor swept under the rug.
This would be the ideal situation pic.twitter.com/oWBRl142QF
— Bumble (@bumble) May 31, 2018
Regardless, this “accident” (although, I really do think it was intentional to get the conversation started), it showed the world that it really does feel like your grasping onto air in hopes to find love with someone.
This image kind of hurt people with the realization and opened a lot of eyes. Personally, I would be thrilled that this picture resonated with so many people and made them feel relatable and not alone. Call it irony or self-deprecating on Bumbles part, but this was a great marketing stunt gone wrong (or even right).
Featured image via Markus Winkler on Unsplash
